The Trust Capital Brand Index

In 30 days, see where trust is built, where it leaks, and what to do first.

Trust is the confidence your clients, candidates, employees, and investors place in your promises. It compounds slowly and erodes quietly. The Index makes it visible, so your leadership team can act on evidence instead of opinion.

What the Index reads

• Brand: how you are seen by clients, candidates, and employees, and whether what you promise matches what people experience.
• Client opportunity: where your growth is available and what stands in its way.
• Operating model capability gaps: where structure, skills, and process limit your ability to scale.
• Leadership and cultural readiness: whether your leaders and culture can carry the next stage of growth.

What you receive

• A scorecard report showing where trust stands across all four dimensions.
• Prioritized recommendations that tell you what to do first, and why.
• A roadmap your leadership team can execute.
• A readout call where we walk through the findings together and discuss next steps.

How the 30 days work

• Week 1, Align: agree goals, name your internal owner, and confirm access to data and people.
• Week 2, Gather: collect the evidence across brand, client opportunity, operating model, and leadership and culture.
• Week 3, Analyze: score each dimension and shape the recommendations and roadmap.
• Week 4, Readout: deliver the scorecard report, recommendations, and roadmap, and hold the readout call.

Your team’s time: About 2 hours per key person across the 30 days.

Two ways to begin

• On its own. A fixed fee, scoped in your first conversation. You receive the full Index and the readout call, and you execute the roadmap.
• As step 2 of the Method. The same Index, followed by step 3, Professionalize the foundation. If you continue within 60 days of your readout call, a portion of your Index fee is credited toward the Method.

Who it is for

Founder-led companies with real revenue, fragmented people and brand efforts, and a plan to grow. See our Partnership Criteria.

Your information

We keep your data confidential, limit access to your named advisor, and tell you plainly what we collect and how long we keep it.

The evidence behind the approach

At a $450M healthcare network, tying workforce plans to the financial plan cut vacancy from 40% to 5%. At a multinational financial institution with 95,000 employees, a proprietary talent index helped close a 2,500-engineer gap and reverse a 25-point decline in tech-talent preference.

Begin

Every Index is a fixed fee, scoped in your first conversation.

This is not an employee engagement survey, which captures opinions. This is a culture health scorecard, which captures behaviours, how people think, act, and speak to one another. It tests your organization under pressure.