Partnership Criteria

We choose our partners, and we hope you choose us.

The work succeeds when the fit is right on both sides. Here are the qualities we look for, what we ask of you, and when we may not be the right partner.

The founder is not the builder; the founder is the judgment.

What we look for

1. Founder-led. The founder is an active leader and decision-maker, and is committed to the work.
2. Real revenue and traction. Paying clients and a business model that works. We typically work with companies at or before Series C, and with independently funded companies at a comparable stage.
3. Fragmentation you can feel. Hiring, brand, learning, leadership, and culture run as separate efforts. You see the cost in attrition, slow hiring, or an inconsistent client experience.
4. Growth potential and intent. A credible path to grow, organically or through acquisition, and a willingness to build the foundation for it.
5. Openness to evidence and candour. You want to hear what the data says, including what is uncomfortable.
6. A wish to own the capability. You want your team to carry the work forward, and not depend on us.

What we ask of you

• Founder involvement at the key moments
• A named internal owner
• Access to the data and people the Index needs
• Willingness to act on the roadmap

When we may not be the right fit

• You need a recruitment agency or one-off training.
• You are looking for a quick fix or a predetermined answer.
• Your leadership team is not aligned on the need to change.
• You need legal advice. We work alongside your counsel and do not replace it.

How we work together

Every engagement is a fixed fee, scoped in our first conversation. We begin with the Index, on its own or as step 2 of the Method.

Next

If this sounds like your company, let’s talk.

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